We make fashion. For everyone. For a long time. It is important for us to create real keep forever favourites.

But here's the thing: the amount of memories you create in them is up to you. 'Because the more you care for your clothes, the longer they live.' Our guide helps you to make the right decisions regarding textile care. Let us all be part of a more sustainable fashion world.

Our Care Guide Topics

Our Keep Forever Basics

Less washing

Less washing

Act consciously. BE PART of less. Give your clothes some fresh air instead of washing them too often. Airing is caring.

More Diversity

More Diversity

Every material is unique and wants to be respected for it. So pay attention to the care symbols and sort out your laundry before washing.

Less Chemicals

Less Chemicals

It's pretty simple. Whenever you can, go for eco-friendly detergents. Tip from the (laundry-)kitchen: Use white vinegar instead of fabric softener.

Less Workload

Less Workload

Put in half loads to relieve your washing machine. Not only do you avoid unnecessary abrasion but you protect your clothing fibres and the environment at the same time.